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Local News Exeter

How to incorporate holograms and holographic projects into your marketing strategy

When they hear the word “hologram,” many people think of rare and expensive things such as a holographic 2-Pac, or a virtual pop star, a la Hatsune Miku. Others might think of outdated technology that was a big fad a few decades ago. But, the holograms of today are much more than that. When appropriately used, holograms and holographic projects such as those from Musion can be a vital component of your marketing strategy. Keep reading to learn more about this exciting technology and why you should incorporate it into your marketing projects. Holographic technology is finally affordable While the days of sharks jumping at you from a movie poster like in Back to the Future 2 are still far from us, holograms are better and cheaper than ever. The main trick is in the way that modern images are created. For example, the latest holographic displays make it possible to create an eye-catching image that appears to be 3D and floating in mid-air. Those displays consist of arms with glowing LED modules that are all controlled by a single processing unit. Once these arms start spinning like helicopter blades, they serve as surfaces where the 3D content is presented in the form of a hologram. Anyone with a bit of technical knowledge can use those devices. Many brands, retailers, and sporting venues are already using them, and so should you. Holograms are good for grabbing – and keeping – attention Whether you own a business, no matter how big or small, you know that the business landscape is constantly changing. In that ever-shifting world, having something that will attract your potential customers is a certain advantage. That is where holographic projects come into play. Holographic projections are ideal for trade show marketing, where they can be used to display and highlight the best features of your product without any involvement from your staff. They are also great for any form of 3D presentation, such as showing off a house for sale or other high-end products where looks are an essential part of the appeal, such as jewellery or cars. Your imagination is the limit. Use holograms to add flair to any kind of visual presentation. Or use it to show off the features of your product in greater detail than would be physically possible. …


Diabetic drivers need to declare condition warns insurance experts

A leading Insurance comparison website is warning that many motorists with diabetes risk a hefty fine if they fail to declare the condition to the Driver and Vehicle Licencing Agency (DVLA). Quotezone.co.uk also warns that policies could be void and claims disputed if diabetic drivers have not declared the disease to their insurer – and that includes those newly diagnosed. As the pandemic-induced lockdowns forced people to alter their lifestyles with the closure of gyms, restricted exercise and reported spike in fast food takeaways – elements which can increase a person’s chances of developing the disease – it may lead to a surge of people being diagnosed with diabetes. According to research from Manchester University, the first lockdown in April 2020 led to diagnosis rates falling 70% on the 10-year average.  It estimates that more than 45,000 type 2 diagnoses were either missed or delayed between March and July alone, creating an imminent surge in new diabetes patients as things slowly begin to open up.  Diabetes UK states that there are nearly five million people with the disease in the UK: 90% with type 2, 8% with type 1 and the remainder with rarer types. The charity predicts diabetes could rise to five and a half million by 2030 and 13.6 million are at risk of becoming type 2 sufferers. The charity shared the following advice to show the various levels of restrictions for drivers with diabetes: Those who have suffered a severe hypoglycaemia (hypo) attack at the wheel or while awake in past year- stop driving and tell the DVLA straight away. Driving licences will be revoked but can be applied for again after three months. Severe hypo attacks do not need to be declared if sufferer experiences it asleep. Prescribed insulin – apply to the DVLA for a restricted licence – one to three years. Temporary insulin users do not need to tell the DVLA. Medication that can risk hypos -a severe hypo while awake in a 12-month period, stop driving and tell the DVLA. Driving licence will be revoked, but can be reapplied for 3 months later. Other diabetes medication or new exercise and diet – no need to tell the DVLA.
The penalties for not declaring a medical condition can result in a £1,000 fine and the risk of prosecution if the driver is involved in an accident.  In addition to diabetes, motorists with heart issues and other conditions such as epilepsy, sleep apnoea, strokes should visit  the DVLA’s website for more information. Greg Wilson, Founder of Quotezone.co.uk, comments:  “A serious medical diagnosis on top of the fear of losing transportation and independence can be devasting. On a more positive note,  many conditions and medications won’t impair driving, which the DVLA and insurers recognise. “However, anyone whose condition or medication could affect their driving needs to keep the DVLA up to date. It won’t necessarily mean a permanent loss of a licence and many successfully reapply when their condition is managed and the risk declines.  It is however essential that all drivers are properly covered with an accurate policy, to protect themselves and other road users. “If a motorist sees their premiums go up due to the insurer’s updated risk assessment, and it looks like they might be priced…


Devon Air Ambulance seeks to raise £10,000 in just 3 days

Devon Air Ambulance will be at Devon County Show this July where the charity will seek to raise £10,000 for the service over the show’s three-day duration.  Off-duty members of Devon Air Ambulance crew will be attending this year’s Devon County Show along with one of their Critical Care Cars this weekend. Over the 3 days, the charity will aim to raise £10,000 to support the service throughout what is on trackto be one of their busiest summers yet. The show embodies much of what is most loved about Devon and represents many of the communities Devon’s air ambulance service attends; not least those in rural and equestrian communities, but also people who live in, work in and visit Devon’s towns and villages, coast and countryside. The target of £10,000 will offer a much-needed boost to the charity’s income following a challenging year for fundraising. Devon Air Ambulance prepares for a busy summer ahead With two dramatic coastlines, many miles of rugged moorland and a countryside punctuated with hundreds of charming villages and many family attractions – all reached by many miles of winding roads, Devon is one of the UK’s most popular destinations for holidaymakers and those seeking a staycation.  In 2021, a year in which post-lockdown restrictions limit access to destinations abroad, the southwest is even more attractive to those seeking some long-awaited downtime.  In a normal year and as a tourist hot-spot, Devon inevitably gets busier in the summer months, but a post-lockdown boom in activity looks set to mean more missions for the Air Ambulance charity that serves the county. Devon Air Ambulance’s post-lockdown peaks in activity Following the introduction of the first lockdown in mid-March 2020, activity noticeably dropped during March and April that year. However, as people began to return to the workplace and when schools re-opened in May/June, followed by non-essential shops, pubs and restaurants in July/August, the service experienced a prolonged busy period.   Demand for the service persisted right through to October in a way that it had not the previous year, as those who had found themselves confined in the early part of the year made the most of their newly regained freedom.   Later in 2020 as the tiered system followed by a second lockdown came into force for the duration of October/November, crews returned to normal levels of deployment.   The lift to lockdown 2 in early December resulted in another spike of activity for the service. January and March 2021 have been the busiest January and March in 6 years and February 2021 was the second busiest February in that time, with only February 2018 being busier.    As…


Brewin Dolphin supports Exeter charity

Wealth manager Brewin Dolphin has made a donation of £1,000 through its Community Grants programme to local charity, Exeter Community Initiatives (ECI). The money will be used to fund the charity’s work with families, adults experiencing social isolation and/or mental ill health, and those with experience of homelessness or who are vulnerably housed. ECI helps people in Exeter and Devon facing poverty, inequality and homelessness to get their lives back on track. They do this by involving them in community projects to improve their mental, emotional and physical wellbeing, increase their sense of belonging and provide the skills to help them succeed in life. Although the charity quickly adapted its services to cope with the pandemic and is staffed by a dedicated team, it has still seen a drop in its income over the past year, with such things as the closure of its charity shop. Caroline Lake, Exeter-based Brewin Dolphin’s head of diversity, inclusion & wellbeing, and a trustee of ECI, said:  “The last year has really highlighted why the work carried out by the team at Exeter Community Initiatives is so vital. They quickly adapted to the government restrictions to ensure that the vulnerable people and families that they serve were not further marginalised by the situation. I’m very proud to be a trustee of ECI and cannot praise the team enough for their dedication to our communities and their determination to find ways to continue delivering their services.”   The Exeter Daily …


The National Association of Building Contractors takes the headache out of finding the right accredited builders

Finding a builder in England is quite easy. Finding an accredited builder who provides first-class work is another story, The National Association of Building Contractors are here to help and is winning praise in the process. It’s a big decision and serious commitment to have an extension built on a home, to have a room or rooms renovated, or to move forward with another significant home improvement job. Probably one of the most important factors involved in having a great experience, with quality work done at an attractive price (that stays on budget) is finding the right accredited builder for the job. In a crowded marketplace, this can be quite a challenge. Fortunately, the leading builder association in the United Kingdom, The National Association of Building Contractors (NABC) are doing their best to help The NABC specialise in helping consumers find vetted builders for their projects through taping into the qualified members of their association. All of who are licensed and insured. “Now is the time where many face the daunting task of finding a builder,” commented a spokesperson from the NABC.  “Don’t be put off by all the publicity about many builders. It wouldn’t be news if all builders were the same. The large majority of builders are reputable and will do a good job on your building work. When you come to us you can count on an accredited builder that has been vetted professionally.”Canonical URLhttps://www.thedevondaily.co.uk/news/homes-gardens/national-association-building-contractors-takes-headache-out-finding-right The Exeter Daily …


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the exeter daily

  • Exeter's ‘Leading Edge’ speaker series returns with Mary Portas and John Amaechi part of stellar line up
    by News Desk on September 19, 2021 at 11:00 pm

    The University of Exeter Business School’s MBA community is set to continue its successful speaker series after announcing its exciting autumn line up. The Leading Edge speaker series sees world-renowned leaders and entrepreneurs come together with students, faculty and alumni, chief executives and senior leaders to discuss the most pressing global challenges facing business, and through their ideas they challenge us to reflect upon how business can shape a better and more sustainable […]

  • Azets accelerates recruitment drive with entry level jobs
    by Frank Parker on September 19, 2021 at 10:52 pm

    Azets, the UK's largest regional accountancy firm and business advisor to SMEs, has welcomed eight trainees to its offices across the South West since July, as part of an ongoing recruitment drive for entry level jobs. Azets has built a strong reputation for investing in the next generation of talent, and the trainee recruitment drive is a key part of its strategy to further expand its offering across the South West. The new cohort have secured positions in business areas such as Audit, Tax, […]

  • The future of the hotel management industry
    by Val Watson on September 18, 2021 at 10:01 pm

    In recent times, guests are generally more satisfied with their hotel experience than some years back. The hotel management industry has improved. In the future, this change will still be the case. There are some drivers of the future of the hotel management industry. How well these factors are considered will determine if you will be able to manage your hotel easily, efficiently and improve your business or not. What will determine the future of the hotel management industry? The […]

  • Sir Michael Morpurgo inspires children at opening of Monkerton Community Primary School
    by Manya McMahon on September 18, 2021 at 2:54 pm

    Sir Michael Morpurgo was the guest of honour at the official opening of Monkerton Community Primary School on 16 September, when guests were given a tour of the state-of-the-art facilities that children in Reception and Year 1 have been enjoying since the start of term. The school has become the fourth in the Cornerstone Academy Trust. Sir Michael delighted the children by reading his book about being six years old himself, Owl or Pussycat?, and he left the copy of the book for the school […]

  • Top Tips for Transporting Heavy Goods
    by Frank Parker on September 17, 2021 at 10:27 pm

    There are plenty of different occasions in which transporting heavy goods may well end up being a necessity. First of all, you may be running a business that needs to move things around. Alternatively, it could be that you are moving house and you have acquired a great deal of furniture that needs to be shifted. Whatever the case, you want to make sure that you are doing the job safely with no damage to you or your possessions. So, here are a few top tips to help you to do this. Plan […]

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