Devon duo launch sustainable subscription box to help small businesses during lockdown

“Who doesn’t love a lockdown delivery?” Say the two female founders of a new service giving customers ethical shopping choices without the hassle

A Devon duo have launched ‘Lofty Box’ – a new sustainable subscription box which brings wellness and lifestyle products straight to your door during lockdown

The co-founders, Claudia Meller, from Crediton, and Emily Joyce, from Exeter – both 30 – launched the box during the pandemic to help emerging brands and smaller businesses reach more customers. 

Each Lofty Box contains a selection of products, from healthy snacks and drinks, candles and accessories, to lockdown workouts and wellness tips.

The boxes are packaged with recycled materials and include items with short best before dates, so not accepted by large retailers, or that may otherwise be thrown away, for example imperfect candles.

Co-founder Emily says: “Everyone wants to make sustainable choices, but it’s not easy. People don’t always want to spend time searching for the perfect products.

“Lofty Box helps people make shopping choices they can be proud of – without spending time they don’t have.

“The really amazing thing is we can help great brands build a loyal customer base at the same time – and reduce their waste too. 

“We do all the research. Customers can simply look forward to their next delivery box of self-care goodness. Who doesn’t love a lockdown delivery?” 

When coronavirus hit, Claudia needed a way to reach new customers for her own sustainable fashion brand, without the luxury of face-to-face sales.

The pair, who both attended Exeter College, initially thought about trying to place Claudia’s smaller products in a subscription box that matched her brand’s values.

They noticed a gap in the market for bringing customers a collection of products from a range of sustainable brands they might like to try.

Co-founder Claudia explains: “Lofty Box bridges that gap between customers searching for ethical brands and ethical brands searching for interested customers.

“Many small and sustainable businesses are struggling at the moment, but there are still so many out there to discover.

“We want to spread the word for ethical start-ups, create a community of Lofties and bring people together with brands they’ll love.”

The Exeter Daily