Devon digital advertising agency, Launch Online, is supporting the FORCE Cancer Charity Autumn Bike Ride initiative this November, but rather than being out on the road, its staff will be pedalling their little socks off from underneath their desks.
With the help of a fleet of mini pedal exercisers, which fit underneath the desk, the team will pedal as far as they can over the four weeks of lockdown while they work.
Every week the leading cyclist will wear a yellow jersey, a nod to the tradition that exists in the Tour de France where the best rider is recognised by wearing a distinctive yellow cycling top.
On December 2, the team will collect the money raised and donate to the FORCE Cancer Charity, based in Exeter.
Jaye Cowle, founder of Launch Online said that it was important to keep the team active during lockdown; “Although this is a really fun initiative, there is a serious element here around keeping people active while many of us are spending so much time at our desks this year. The fact that we can support FORCE, a charity very close to my heart, is the icing on the cake.”
To donate to Launch Online’s Tour de Office, visit the agency’s just giving page here…
Sarah Daniels, Head of Income Generation for FORCE said: “FORCE is always trying to come up with new and innovative ways for people to support us – and we thought putting out all our old Autumn bike rides would inspire people to get out and pedal. Jaye and her team have far excelled anything we thought possible and we simply love their idea of peddling under their desks. We cannot thank Launch enough and for all who will be involved in creating this fantastic initiative for people to support FORCE – especially during lockdown – the sequel…. We hope others might look at this opportunity and roll this idea out far and wide – it’s certainly got legs!”
Force Cancer Charity is an Exeter based cancer support charity. This year is its 10th anniversary of the charity’s Autumn Bike Ride fundraiser. Although it can’t run these popular events this Autumn due to Covid, they are encouraging people to cycle any way they can to raise funds.